{"id":1152,"date":"2019-08-16T20:29:48","date_gmt":"2019-08-16T18:29:48","guid":{"rendered":"https:\/\/www.amasisa.com\/?p=1152"},"modified":"2021-05-20T19:38:44","modified_gmt":"2021-05-20T17:38:44","slug":"une-vie-en-chocolat","status":"publish","type":"post","link":"https:\/\/www.amasisa.com\/fr\/une-vie-en-chocolat\/","title":{"rendered":"Une vie en chocolat"},"content":{"rendered":"<p><strong>Aujourd\u2019hui nous vous proposons un entretien avec Klervi Mandon, fine connaisseuse du march\u00e9 du chocolat et Fondatrice de Delikats qui d\u00e9niche du chocolat artisanal venu d\u2019ailleurs.<\/p>\n<p>Quel parcours vous a men\u00e9 sur la route du chocolat ? Sur quelle base s\u2019op\u00e8re le choix de distribution de produits chocolat\u00e9s ?<\/strong><\/p>\n<p>J\u2019ai toujours \u00e9t\u00e9 passionn\u00e9e par le chocolat et voulu \u00e9voluer dans ce domaine. Apr\u00e8s des \u00e9tudes de langues appliqu\u00e9es au commerce international termin\u00e9es par un stage dans une chocolaterie de Shanghai, j\u2019ai d\u00e9cid\u00e9 de continuer sur cette voie en France.<\/p>\n<p>Cependant, je me suis aper\u00e7ue qu\u2019il existait de grandes d\u00e9rives \u00e9thiques dans le monde du chocolat et plus particuli\u00e8rement dans le chocolat industriel. J\u2019ai \u00e9t\u00e9 scandalis\u00e9e d\u2019apprendre qu\u2019aujourd\u2019hui encore, des enfants \u00e9taient exploit\u00e9s dans des plantations de cacao africaines. Alors \u00e0 mon niveau, j\u2019ai d\u00e9cid\u00e9 d\u2019agir. J\u2019ai d\u2019abord cherch\u00e9 des chocolatiers artisanaux de qualit\u00e9 qui avaient une d\u00e9marche \u00e9thique au niveau humain (commerce direct avec les producteurs de cacao).<\/p>\n<p>Pour rester coh\u00e9rente avec le milieu \u00e9thique, j\u2019ai aussi cherch\u00e9 des chocolatiers qui s\u2019inscrivent dans une \u00e9thique environnementale car certaines vari\u00e9t\u00e9s de cacao menacent la biodiversit\u00e9 des essences cacaot\u00e9es de la plan\u00e8te. J\u2019ai donc cherch\u00e9 ceux qui mettent en valeur des vari\u00e9t\u00e9s anciennes et end\u00e9miques. Puis j\u2019ai cr\u00e9\u00e9 Delikats afin de distribuer leurs produits sur le march\u00e9 fran\u00e7ais et ainsi proposer une alternative \u00e9thique aux consommateurs de chocolat.<\/p>\n<p><strong>Votre regard d&rsquo;experte en chocolat voit-il \u00e9merger de nouvelles tendances dans l\u2018univers du chocolat en g\u00e9n\u00e9ral (et du Bean-to bar) ?<\/strong><\/p>\n<p>Les consommateurs semblent de plus en plus faire attention \u00e0 ce qu\u2019ils consomment, notamment en ce qui concerne la liste des ingr\u00e9dients composant leur tablette de chocolat. Ils semblent un peu plus conscients qu\u2019il leur faut prendre soin de leur sant\u00e9 et qu\u2019un chocolat naturel est plus sain au quotidien. Actuellement, beaucoup d\u2019amateurs de chocolat se tournent vers la tendance du chocolat cru.<\/p>\n<p>Il ressort aussi que le consommateur est plus attentif \u00e0 l\u2019emballage du chocolat : il souhaite \u00eatre s\u00e9duit par le design de l\u2019emballage avant de l\u2019\u00eatre par le produit. Un chocolat labellis\u00e9 Bio et\/ou \u00e9quitable est un plus. Par ailleurs, la tablette de chocolat noir continue de caracoler en t\u00eate des ventes en France, mais les consommateurs sont aussi friands de nouveaut\u00e9s. De plus en plus de chocolatiers se lancent \u00e9galement dans la fabrication Bean-to-bar. En effet, le nombre de choco-f\u00e8viers augmente chaque mois en France, suivant la tendance anglo-saxonne des micro-chocolateries.<\/p>\n<p><strong>Quels sont les principaux d\u00e9fis que la fili\u00e8re chocolat doit relever ?<\/strong><\/p>\n<p>Le principal d\u00e9fi est de r\u00e9ussir \u00e0 \u00e9laborer un chocolat \u00e9thique \u00e0 tous les niveaux, sans pour autant transformer le chocolat en produit de luxe. Certains industriels du chocolat se sont engag\u00e9s \u00e0 supprimer l\u2019esclavage des enfants dans leurs plantations partenaires d\u2019ici \u00e0 2025. Or, ce d\u00e9lai est beaucoup trop long et il est urgent d\u2019agir aujourd\u2019hui. Ces g\u00e9ants de l\u2019industrie chocolati\u00e8re ont les moyens de l\u2019\u00e9radiquer mais ne se pressent pas car la main-d\u2019\u0153uvre bon march\u00e9 leur est profitable. Quand il y a conflit d\u2019int\u00e9r\u00eat, il est difficile de proposer un chocolat \u00e9thique et \u00e0 prix raisonnable.Par ailleurs, la fili\u00e8re chocolat devrait s\u2019ouvrir davantage aux vari\u00e9t\u00e9s de cacao end\u00e9miques et privil\u00e9gier le contact direct avec le producteur.<\/p>\n<p><strong>En quoi le projet Forestera men\u00e9 par Forest Finance France vous int\u00e9resse ?<\/strong><\/p>\n<p>Forestera est la concr\u00e9tisation en amont du d\u00e9veloppement d\u2019un cacao plus \u00e9thique en Am\u00e9rique Latine. Ce programme donne un coup de projecteur \u00e0 la fili\u00e8re cacao qui se r\u00e9invente actuellement par le d\u00e9veloppement de ses infrastructures et des techniques de culture, de r\u00e9colte et de post-r\u00e9colte.<\/p>\n<p>Par cons\u00e9quent, je trouve qu\u2019il est n\u00e9cessaire \u00e0 chaque acteur de la sc\u00e8ne du chocolat qui souhaite am\u00e9liorer le monde du cacao d\u2019avoir une connaissance de ce qu\u2019il est possible de r\u00e9aliser aujourd\u2019hui \u00e0 la racine de cette fili\u00e8re. Ce projet est non seulement innovant, mais il permet \u00e0 chacun de prendre part \u00e0 cette aventure en aidant \u00e0 le financer. De plus, je serais vraiment ravie de pouvoir distribuer un chocolat r\u00e9alis\u00e9 \u00e0 partir de f\u00e8ves de cacao \u00e9thiques, issues d\u2019un d\u00e9veloppement auquel nous pourrions tous prendre part.<\/p>\n<p><strong>O\u00f9 pouvons-nous trouver les chocolats que vous commercialisez ? Vers quels chemins souhaitez-vous vous d\u00e9velopper au sein de Delikats ?<\/strong><\/p>\n<p>Aujourd\u2019hui, vous pouvez trouver toutes notre s\u00e9lection chocolat\u00e9e sur mon site Web. Je travaille aussi avec des boutiques partenaires (\u00e9piceries fines, salons de th\u00e9, torr\u00e9factions, etc.) partout en France, dont vous pouvez retrouver la liste sur notre site. Nous avons \u00e9galement lanc\u00e9 un abonnement en forme de Box mensuelle, pour que tout le monde puisse d\u00e9couvrir chaque mois une s\u00e9lection de chocolats \u00e9thiques, design et d\u00e9licieux. C\u2019est dans l\u2019optique de faire conna\u00eetre un maximum de nouveaux chocolatiers que nous aimerions d\u00e9velopper cette Box addictive.<\/p>\n<p><em>Propos recuillis par Lenny Martinez<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui nous vous proposons un entretien avec Klervi Mandon, fine connaisseuse du march\u00e9 du chocolat et Fondatrice de Delikats qui d\u00e9niche du chocolat artisanal venu d\u2019ailleurs. Quel parcours vous a men\u00e9 sur la route du chocolat ? Sur quelle base s\u2019op\u00e8re le choix de distribution de produits chocolat\u00e9s ? J\u2019ai toujours \u00e9t\u00e9 passionn\u00e9e par le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une vie en chocolat - Amasisa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amasisa.com\/une-vie-en-chocolat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une vie en chocolat - Amasisa\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui nous vous proposons un entretien avec Klervi Mandon, fine connaisseuse du march\u00e9 du chocolat et Fondatrice de Delikats qui d\u00e9niche du chocolat artisanal venu d\u2019ailleurs. 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